{"id":39097,"date":"2020-07-02T11:35:39","date_gmt":"2020-07-02T09:35:39","guid":{"rendered":"https:\/\/www.everysize.com\/mag\/?post_type=encyclopedia&#038;p=39097"},"modified":"2025-07-23T14:38:14","modified_gmt":"2025-07-23T12:38:14","slug":"collab","status":"publish","type":"encyclopedia","link":"https:\/\/www.everysize.com\/mag\/sneaker-lexikon\/collab\/","title":{"rendered":"Collab oder Collaboration"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1160\" height=\"667\" src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-1160x667.jpeg\" alt=\"nike-off-white-the-ten\" class=\"wp-image-25622\" srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-1160x667.jpeg 1160w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-800x460.jpeg 800w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-320x184.jpeg 320w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-560x322.jpeg 560w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-240x138.jpeg 240w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-360x207.jpeg 360w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-380x219.jpeg 380w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-680x391.jpeg 680w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-1560x897.jpeg 1560w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-20x12.jpeg 20w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-640x368.jpeg 640w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-1120x644.jpeg 1120w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-480x276.jpeg 480w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-720x414.jpeg 720w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-760x437.jpeg 760w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-1360x782.jpeg 1360w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1.jpeg 1600w\" sizes=\"(max-width: 1160px) 100vw, 1160px\"><\/noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1160\" height=\"667\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201160%20667%22%3E%3C%2Fsvg%3E\" alt=\"nike-off-white-the-ten\" class=\"wp-image-25622 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201160%20667%22%3E%3C%2Fsvg%3E 1160w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" data-srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-1160x667.jpeg 1160w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-800x460.jpeg 800w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-320x184.jpeg 320w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-560x322.jpeg 560w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-240x138.jpeg 240w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-360x207.jpeg 360w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-380x219.jpeg 380w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-680x391.jpeg 680w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-1560x897.jpeg 1560w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-20x12.jpeg 20w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-640x368.jpeg 640w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-1120x644.jpeg 1120w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-480x276.jpeg 480w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-720x414.jpeg 720w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-760x437.jpeg 760w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-1360x782.jpeg 1360w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1.jpeg 1600w\" data-src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-1160x667.jpeg\"><figcaption class=\"wp-element-caption\"><em>Off-White x Nike &#8222;The Ten&#8220; Collection (2017)<\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-f6b32c47a986c5a9507c88ab3a1a681d\" id=\"h-was-bedeutet-collab\" style=\"color:#5a6bff\">Was bedeutet Collab?<\/h2>\n\n\n\n<p>Eine <strong>Collab<\/strong> (Abk\u00fcrzung f\u00fcr <em>Collaboration<\/em>) bedeutet auf Deutsch <strong>Kollaboration<\/strong> oder Zusammenarbeit. Spricht man von einer <strong>Sneaker Collab<\/strong> dann meint man die Zusammenarbeit zwischen eines Sneakerherstellers und z.B. einem Musiker.<\/p>\n\n\n\n<p>Collabs stehen an der Spitze der Sneaker- Pyramide. W\u00e4hrend die <strong><a href=\"https:\/\/www.everysize.com\/mag\/sneaker-lexikon\/general-release-gr\/\">General Releases<\/a><\/strong> auf eine m\u00f6glichst gro\u00dfe Zielgruppe zugeschnitten sind, richten sich <strong>Collabs meist an alle, die besondere Sneaker tragen wollen<\/strong> oder auch <strong>Limited Edition Sneaker<\/strong> genannt.<\/p>\n\n\n\n<p>Besonders bezieht sich in diesem Fall zum einen auf die Limitierung, die von nur wenigen Paaren wie bei einem <strong><a href=\"https:\/\/www.everysize.com\/mag\/sneaker-lexikon\/friends-family-ff\/\">Family &amp; Friends Release<\/a><\/strong> bis zu einigen Zehntausend Paaren reichen kann. Zum anderen stechen Sneaker-Collabs durch einen kreativen, meist recht bekannten Partner heraus, mit denen die Marken bei einem einzelnen Sneaker oder einer gesamten Kollektion zusammenarbeiten (\u201ecollaborate\u201c).<\/p>\n\n\n\n<p><strong>Collabo-Partner k\u00f6nnen andere Brands, Designer, Sportler<\/strong> oder immer \u00f6fter auch <strong>Musiker sein.<\/strong> Geradezu klassisch sind solche Collaborations mit renommierten Sneaker Boutiquen wie <a href=\"https:\/\/www.everysize.com\/solebox\/\"><strong>Solebox<\/strong><\/a>, <strong><a href=\"https:\/\/www.everysize.com\/sneakersnstuff\/\">SNS<\/a><\/strong>, Kith und Hanon. <\/p>\n\n\n\n<p>Den gr\u00f6\u00dften Hype um Kollaborationen jedoch schaffte <strong><a href=\"https:\/\/www.everysize.com\/mag\/news\/adidas-yeezy-overview\/\">Kanye West<\/a><\/strong> mit adidas YEEZY sowie <strong><a href=\"https:\/\/www.everysize.com\/mag\/news\/virgil-abloh-fakten\/\">Virgil Abloh<\/a><\/strong> mit <strong><a href=\"https:\/\/www.everysize.com\/sneaker\/nike\/\">Nike<\/a><\/strong>. Diese Schuhe werden dann oft zu begehrten <strong><a href=\"https:\/\/www.everysize.com\/mag\/sneaker-lexikon\/collectibles\/\">Collectibles<\/a><\/strong>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Die neuesten Nike Releases:<\/strong><\/p>\n\n\n<ul class=\"wp-block-everysize-products-list product-list\" data-request-params=\"sort=popular&amp;q=nike&amp;model=&amp;limit=20&amp;gender=[1,2]\" data-use-size-cookie=\"0\" data-show-more-products-link=\"1\" data-search-query=\"nike\"><\/ul>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-87cb15e662314b8f6d691f00d5d5ce11\" id=\"h-5-bekannte-sneaker-collabos\" style=\"color:#5a6bff\">5 bekannte Sneaker Collabos<\/h2>\n\n\n\n<p>Die f\u00fcnf bekanntesten Sneaker-Collaborationen k\u00f6nnen je nach pers\u00f6nlichem Stilempfinden variieren, aber hier sind einige, die allgemein als besonders einflussreich und beliebt angesehen werden:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Nike x Off-White:<\/strong><br>Die Zusammenarbeit zwischen dem von <strong>Virgil Abloh<\/strong> gegr\u00fcndeten Streetwear-Label <strong>Off-White<\/strong> und <strong>Nike<\/strong>, hat zu einer ganzen Reihe extrem beliebter Releases gef\u00fchrt. Darunter der Air Jordan 1, der <strong><a href=\"https:\/\/www.everysize.com\/schuhe\/nike\/nike-dunk\/\">Nike Dunk<\/a><\/strong> und der <strong><a href=\"https:\/\/www.everysize.com\/schuhe\/nike\/nike-blazer\/\">Nike Blazer<\/a><\/strong>.<br><br><\/li>\n\n\n\n<li><strong>Adidas x Kanye West (Yeezy):<\/strong><br>An dieser Collabo kam in den vergangenen Jahren sicher keiner vorbei. Kanye West brachte gemeinsam mit <strong>adidas<\/strong> die Yeezy-Kollektion heraus und darunter Modelle wie den <strong>Yeezy 350<\/strong> oder den <strong>Yeezy 700<\/strong>.<br><br><\/li>\n\n\n\n<li><strong>Converse x Comme des Gar\u00e7ons: <\/strong><br>Die Zusammenarbeit zwischen <strong><a href=\"https:\/\/www.everysize.com\/sneaker\/converse\/\">Converse<\/a><\/strong> und dem Modelabel <strong>Comme des Gar\u00e7ons<\/strong> hat zu einigen unkonventionellen und kreativen Designs gef\u00fchrt, die die Grenzen des traditionellen Sneaker-Designs \u00fcberschreiten.<br><br><\/li>\n\n\n\n<li><strong>Nike x Travis Scott:<\/strong><br>Die Zusammenarbeit zwischen dem Rapper <strong>Travis Scott &amp; Nike<\/strong> hat zu einigen hochbegehrten Releases gef\u00fchrt, darunter der Air Jordan 1 &#8222;Travis Scott&#8220; und Nike SB Dunk Low &#8222;Cactus Jack&#8220;.<br><br><\/li>\n\n\n\n<li><strong>Puma x Rihanna (Fenty):<\/strong><br>Unter der Marke <strong>Fenty<\/strong> hat Rihanna bereits mehrmals mit <strong><a href=\"https:\/\/www.everysize.com\/sneaker\/puma\/\">Puma<\/a><\/strong> kollaboriert und eine Reihe von stilvollen Modellen rausgebracht. Diese Collaboration war nicht nur auf Sneaker ausgelegt, sondern auch auf Bekleidung und Accessoires.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cb-carousel cb-single-slide\" data-slick=\"{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1,&quot;speed&quot;:300,&quot;arrows&quot;:true,&quot;dots&quot;:true,&quot;autoplay&quot;:false,&quot;autoplaySpeed&quot;:3000,&quot;infinite&quot;:false,&quot;responsive&quot;:[{&quot;breakpoint&quot;:769,&quot;settings&quot;:{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1}}]}\">\n<div class=\"wp-block-cb-slide\">\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/rihanna-fenty-puma.jpg\" alt=\"rihanna x puma collabo\" class=\"wp-image-52710\" srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/rihanna-fenty-puma.jpg 900w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/rihanna-fenty-puma-800x533.jpg 800w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/rihanna-fenty-puma-450x300.jpg 450w\" sizes=\"(max-width: 900px) 100vw, 900px\"><\/noscript><img decoding=\"async\" width=\"900\" height=\"600\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20900%20600%22%3E%3C%2Fsvg%3E\" alt=\"rihanna x puma collabo\" class=\"wp-image-52710 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20900%20600%22%3E%3C%2Fsvg%3E 900w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/rihanna-fenty-puma.jpg 900w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/rihanna-fenty-puma-800x533.jpg 800w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/rihanna-fenty-puma-450x300.jpg 450w\" data-src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/rihanna-fenty-puma.jpg\"><figcaption class=\"wp-element-caption\"><em>Puma x Rihanna (Fenty)<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide\">\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/converse-comme-des-garcons.jpg\" alt=\"converse x comme des garcons\" class=\"wp-image-52711\" srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/converse-comme-des-garcons.jpg 900w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/converse-comme-des-garcons-800x533.jpg 800w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/converse-comme-des-garcons-450x300.jpg 450w\" sizes=\"(max-width: 900px) 100vw, 900px\"><\/noscript><img decoding=\"async\" width=\"900\" height=\"600\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20900%20600%22%3E%3C%2Fsvg%3E\" alt=\"converse x comme des garcons\" class=\"wp-image-52711 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20900%20600%22%3E%3C%2Fsvg%3E 900w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/converse-comme-des-garcons.jpg 900w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/converse-comme-des-garcons-800x533.jpg 800w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/converse-comme-des-garcons-450x300.jpg 450w\" data-src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/converse-comme-des-garcons.jpg\"><figcaption class=\"wp-element-caption\"><em>Converse x COMME des GAR\u00c7ONS<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide\">\n<figure class=\"wp-block-image size-full\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/the-ten-air-jordan-1-off-white-collabo.jpg\" alt=\"the-ten-air-jordan-1-off-white-collabo\" class=\"wp-image-52712\" srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/the-ten-air-jordan-1-off-white-collabo.jpg 900w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/the-ten-air-jordan-1-off-white-collabo-800x533.jpg 800w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/the-ten-air-jordan-1-off-white-collabo-450x300.jpg 450w\" sizes=\"(max-width: 900px) 100vw, 900px\"><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20900%20600%22%3E%3C%2Fsvg%3E\" alt=\"the-ten-air-jordan-1-off-white-collabo\" class=\"wp-image-52712 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20900%20600%22%3E%3C%2Fsvg%3E 900w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/the-ten-air-jordan-1-off-white-collabo.jpg 900w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/the-ten-air-jordan-1-off-white-collabo-800x533.jpg 800w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/the-ten-air-jordan-1-off-white-collabo-450x300.jpg 450w\" data-src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/the-ten-air-jordan-1-off-white-collabo.jpg\"><figcaption class=\"wp-element-caption\"><em>Off-White x Nike Air Jordan 1<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide\">\n<figure class=\"wp-block-image size-full\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/travis-scott-nike-sb-dunk-cactus-jack.jpg\" alt=\"travis scott nike kollaboration\" class=\"wp-image-52714\" srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/travis-scott-nike-sb-dunk-cactus-jack.jpg 900w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/travis-scott-nike-sb-dunk-cactus-jack-800x533.jpg 800w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/travis-scott-nike-sb-dunk-cactus-jack-450x300.jpg 450w\" sizes=\"(max-width: 900px) 100vw, 900px\"><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20900%20600%22%3E%3C%2Fsvg%3E\" alt=\"travis scott nike kollaboration\" class=\"wp-image-52714 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20900%20600%22%3E%3C%2Fsvg%3E 900w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/travis-scott-nike-sb-dunk-cactus-jack.jpg 900w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/travis-scott-nike-sb-dunk-cactus-jack-800x533.jpg 800w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/travis-scott-nike-sb-dunk-cactus-jack-450x300.jpg 450w\" data-src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/travis-scott-nike-sb-dunk-cactus-jack.jpg\"><figcaption class=\"wp-element-caption\"><em>Nike x Travis Scott Cactus Jack<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide\">\n<figure class=\"wp-block-image size-full\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/yeezy-collabo.jpg\" alt=\"yeezy adidas zusammenarbeit\" class=\"wp-image-52715\" srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/yeezy-collabo.jpg 900w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/yeezy-collabo-800x533.jpg 800w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/yeezy-collabo-450x300.jpg 450w\" sizes=\"(max-width: 900px) 100vw, 900px\"><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20900%20600%22%3E%3C%2Fsvg%3E\" alt=\"yeezy adidas zusammenarbeit\" class=\"wp-image-52715 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20900%20600%22%3E%3C%2Fsvg%3E 900w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/yeezy-collabo.jpg 900w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/yeezy-collabo-800x533.jpg 800w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/yeezy-collabo-450x300.jpg 450w\" data-src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/yeezy-collabo.jpg\"><figcaption class=\"wp-element-caption\"><em>Yeezy Boost 700<\/em><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-sm-color-primary-color has-text-color has-link-color wp-elements-6d220386f845d2087965e749427c1fba\" id=\"h-faq-zu-sneaker-collabs\">FAQ zu Sneaker-Collabs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-sm-color-secondary-color has-text-color has-link-color wp-elements-d57a895d15619484f43156ccb7579dd6\" id=\"h-was-unterscheidet-eine-sneaker-collab-von-einem-general-release\">Was unterscheidet eine Sneaker\u2011Collab von einem General Release?<\/h3>\n\n\n\n<p>Eine Sneaker\u2011Collab ist eine limitierte Zusammenarbeit zwischen einer Sneaker\u2011Marke und einem externen Partner, etwa einem Designer, K\u00fcnstler, Musiker oder einem anderen Label. Ziel ist es, einen einzigartigen oder besonders gefragten Schuh zu entwickeln, der sich durch exklusive Materialien, auff\u00e4llige Designs oder besondere Storytelling\u2011Elemente vom Standard abhebt.<\/p>\n\n\n\n<p>Im Gegensatz dazu bezeichnet ein General Release (kurz: GR) ein Modell, das in gro\u00dfen St\u00fcckzahlen produziert und \u00fcber zahlreiche H\u00e4ndler weltweit verkauft wird \u2013 ohne kreativen Einfluss externer Partner. Diese Releases sind meist leichter erh\u00e4ltlich und oft weniger limitiert.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-sm-color-secondary-color has-text-color has-link-color wp-elements-7f3f2e4521bf5e2257bd90cea8ae563f\" id=\"h-warum-sind-collabs-oft-limitiert\">Warum sind Collabs oft limitiert?<\/h3>\n\n\n\n<p>Collaborations sind h\u00e4ufig limitiert \u2013 und das hat mehrere, <strong>strategische und kulturelle Gr\u00fcnde<\/strong>. Die Limitierung ist kein Zufall, sondern gezielte Markenpolitik, um <strong>Begehrlichkeit<\/strong>, <strong>Exklusivit\u00e4t<\/strong> und <strong>kulturellen Einfluss zu erzeugen<\/strong>. Hier sind die Hauptgr\u00fcnde, warum Collabs in der Regel nur in kleinen St\u00fcckzahlen verf\u00fcgbar sind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hype &amp; Exklusivit\u00e4t als Marketingstrategie<\/li>\n\n\n\n<li>K\u00fcnstliche Verknappung treibt den Resale-Markt an<\/li>\n\n\n\n<li>Storytelling, Kreativit\u00e4t und k\u00fcnstlerischer Ausdruck<\/li>\n\n\n\n<li>Markenimage &amp; Markenpositionierung<\/li>\n\n\n\n<li>Logistische &amp; wirtschaftliche Gr\u00fcnde<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-sm-color-secondary-color has-text-color has-link-color wp-elements-e159b7c1e3a398602f47b0fee5527497\" id=\"h-wer-sind-typische-collab-partner\">Wer sind typische Collab-Partner?<\/h3>\n\n\n\n<p>Typische Partner f\u00fcr Partnerschaften sind <strong>Designer<\/strong>, <strong>K\u00fcnstler<\/strong>, <strong>Musiker<\/strong>, <strong>Marken<\/strong> und <strong>Prominente<\/strong> \u2013 etwa Travis Scott, Virgil Abloh, Supreme oder Bad Bunny \u2013 die mit Sneaker-Brands wie Nike, Adidas oder New Balance limitierte Modelle gestalten<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-sm-color-secondary-color has-text-color has-link-color wp-elements-8634f50ff16a804871ea4bc5c873e228\" id=\"h-wo-kann-man-sneaker-collabs-kaufen\">Wo kann man Sneaker\u2011Collabs kaufen?<\/h3>\n\n\n\n<p>Je nach Release kann man sie bei offiziellen Marken-Webshops (z.\u202fB. Nike SNKRS, Adidas Confirmed), ausgew\u00e4hlten Sneaker-Boutiquen (z.\u202fB. <strong><a href=\"https:\/\/www.everysize.com\/shops\/bstn\/\">BSTN<\/a><\/strong>, <strong><a href=\"https:\/\/www.everysize.com\/shops\/43einhalb\/\">43einhalb<\/a><\/strong>) oder \u00fcber Raffles und Instore-Drops kaufen; nach dem Release meist nur noch \u00fcber <strong><a href=\"https:\/\/www.everysize.com\/mag\/sneaker-lexikon\/sneaker-boerse\/\">Sneaker-B\u00f6rsen<\/a><\/strong> wie StockX, Hypeneedz oder eBay.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"917\" src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/adidas-yeezy-brand.jpg\" alt=\"adidas-yeezy-brand\" class=\"wp-image-35682\" srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/adidas-yeezy-brand.jpg 819w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/adidas-yeezy-brand-800x896.jpg 800w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/adidas-yeezy-brand-450x504.jpg 450w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/adidas-yeezy-brand-715x800.jpg 715w\" sizes=\"(max-width: 819px) 100vw, 819px\"><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"917\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20819%20917%22%3E%3C%2Fsvg%3E\" alt=\"adidas-yeezy-brand\" class=\"wp-image-35682 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20819%20917%22%3E%3C%2Fsvg%3E 819w\" sizes=\"(max-width: 819px) 100vw, 819px\" data-srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/adidas-yeezy-brand.jpg 819w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/adidas-yeezy-brand-800x896.jpg 800w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/adidas-yeezy-brand-450x504.jpg 450w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/adidas-yeezy-brand-715x800.jpg 715w\" data-src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/adidas-yeezy-brand.jpg\"><figcaption class=\"wp-element-caption\"><em>Kanye West hat mit der adidas YEEZY Collab alleine im Jahr 2019 ca. 1,5 Milliarden US-Dollar Umsatz generiert. <\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-weiterfuhrende-links\">Weiterf\u00fchrende Links:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.everysize.com\/mag\/sneaker-lexikon\/wtb-want-to-buy\/\">WTB &#8211; Want to buy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.everysize.com\/mag\/sneaker-lexikon\/campout\/\">Campout<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.everysize.com\/mag\/sneaker-lexikon\/hookup\/\">Hookup<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.everysize.com\/mag\/sneaker-lexikon\/holy-grail\/\">Holy Grail<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.everysize.com\/mag\/sneaker-lexikon\/plug\/\">Plug<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Was bedeutet Collab? Eine Collab (Abk\u00fcrzung f\u00fcr Collaboration) bedeutet auf Deutsch Kollaboration oder Zusammenarbeit. Spricht man von einer Sneaker Collab dann meint man die Zusammenarbeit\u2026<\/p>\n","protected":false},"author":13,"featured_media":0,"template":"","class_list":["post-39097","encyclopedia","type-encyclopedia","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Collab: Was macht Sneaker-Kooperationen besonders?<\/title>\n<meta name=\"description\" content=\"Kurz erkl\u00e4rt: Sneaker-Collabs, ihre Partner, Designs &amp; warum sie limitiert sind \u2013 jetzt im Sneaker-Lexikon bei everysize entdecken!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.everysize.com\/mag\/sneaker-lexikon\/collab\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Collab: Was macht Sneaker-Kooperationen besonders?\" \/>\n<meta property=\"og:description\" content=\"Kurz erkl\u00e4rt: Sneaker-Collabs, ihre Partner, Designs &amp; warum sie limitiert sind \u2013 jetzt im Sneaker-Lexikon bei everysize entdecken!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.everysize.com\/mag\/sneaker-lexikon\/collab\/\" \/>\n<meta property=\"og:site_name\" content=\"everysize Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/everysizecom\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-23T12:38:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Collab: Was macht Sneaker-Kooperationen besonders?\" \/>\n<meta name=\"twitter:description\" content=\"Kurz erkl\u00e4rt: Sneaker-Collabs, ihre Partner, Designs &amp; warum sie limitiert sind \u2013 jetzt im Sneaker-Lexikon bei everysize entdecken!\" \/>\n<meta name=\"twitter:site\" content=\"@everysize_com\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"6\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.everysize.com\/mag\/sneaker-lexikon\/collab\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.everysize.com\/mag\/sneaker-lexikon\/collab\/\"},\"author\":{\"name\":\"Marcus Wessel\",\"@id\":\"https:\/\/www.everysize.com\/mag\/#\/schema\/person\/499168e6921a9e7811c79c8719b4e3c1\"},\"headline\":\"Collab oder Collaboration\",\"datePublished\":\"2020-07-02T09:35:39+00:00\",\"dateModified\":\"2025-07-23T12:38:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.everysize.com\/mag\/sneaker-lexikon\/collab\/\"},\"wordCount\":724,\"publisher\":{\"@id\":\"https:\/\/www.everysize.com\/mag\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.everysize.com\/mag\/sneaker-lexikon\/collab\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-1160x667.jpeg\",\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.everysize.com\/mag\/sneaker-lexikon\/collab\/\",\"url\":\"https:\/\/www.everysize.com\/mag\/sneaker-lexikon\/collab\/\",\"name\":\"Collab: Was macht Sneaker-Kooperationen besonders?\",\"isPartOf\":{\"@id\":\"https:\/\/www.everysize.com\/mag\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.everysize.com\/mag\/sneaker-lexikon\/collab\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.everysize.com\/mag\/sneaker-lexikon\/collab\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1-1160x667.jpeg\",\"datePublished\":\"2020-07-02T09:35:39+00:00\",\"dateModified\":\"2025-07-23T12:38:14+00:00\",\"description\":\"Kurz erkl\u00e4rt: Sneaker-Collabs, ihre Partner, Designs & warum sie limitiert sind \u2013 jetzt im Sneaker-Lexikon bei everysize entdecken!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.everysize.com\/mag\/sneaker-lexikon\/collab\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.everysize.com\/mag\/sneaker-lexikon\/collab\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.everysize.com\/mag\/sneaker-lexikon\/collab\/#primaryimage\",\"url\":\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1.jpeg\",\"contentUrl\":\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-off-white-the-ten-giveaway-stadium-goods-1.jpeg\",\"width\":1600,\"height\":920,\"caption\":\"nike-off-white-the-ten\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.everysize.com\/mag\/sneaker-lexikon\/collab\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Magazin\",\"item\":\"https:\/\/www.everysize.com\/mag\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sneaker Lexikon\",\"item\":\"https:\/\/www.everysize.com\/mag\/sneaker-lexikon\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Collab oder Collaboration\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.everysize.com\/mag\/#website\",\"url\":\"https:\/\/www.everysize.com\/mag\/\",\"name\":\"everysize Blog\",\"description\":\"Releases, Trends &amp; 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