{"id":167,"date":"2015-11-05T20:40:09","date_gmt":"2015-11-05T19:40:09","guid":{"rendered":"https:\/\/blog.everysize.com\/?p=167"},"modified":"2024-01-16T10:04:48","modified_gmt":"2024-01-16T09:04:48","slug":"retailer-insight-asphaltgold","status":"publish","type":"post","link":"https:\/\/www.everysize.com\/mag\/interviews\/retailer-insight-asphaltgold\/","title":{"rendered":"Retailer Insight – asphaltgold Store"},"content":{"rendered":"

In unserem ersten „Retailer Insight“ stellen wir euch den 2008 in Darmstadt gegr\u00fcndeten Store und Online-Shop asphaltgold<\/a><\/strong> vor. Inhaber Daniel Benz<\/strong> hat uns daf\u00fcr ein paar Fragen beantwortet.<\/p>\n

Dani, seit wann gibt es asphaltgold?<\/strong>
\nIm Sommer 2008 wurde asphaltgold gegr\u00fcndet. Erstmalig aufgeschlossen habe ich den Laden am 01.11.2008.<\/em><\/p>\n

Aus welchem Antrieb habt ihr asphaltgold gegr\u00fcndet?
\n<\/strong>Die eigene Turnschuhpassion war ausschlaggebender Grund, die bis dato in Darmstadt bestehende Nische zu schlie\u00dfen. Nachdem auch noch p\u00fcnktlich zum Ende meines Studiums ein geeigneter und vertrauter Laden frei wurde, gab es keine Wahl mehr.<\/em><\/p>\n

Seit wann interessierst du dich f\u00fcr Sneaker? Und wie ist es dazu gekommen?
\n<\/strong>Turnschuhe interessieren mich seit Kindesbeinen. 1991-92 waren dabei ganz besondere Jahre. Der AIR180 hatte mich begeistert wie bis dato kein anderer Schuh. Der technische Look des Air Pads hatte es mir angetan und ich war \u00fcberzeugt, dass es mich schneller laufen und h\u00f6her springen l\u00e4sst. Kurz darauf habe ich ein abgetragenes Paar Huarache Purple Punch von meinem Schulfreund Hong-Chai vermacht bekommen. Der Neopren Liner war der Hammer und die Mauke wurde dann schlussendlich getragen bis Sie vom Fu\u00df gefallen ist.
\n<\/em><\/p>\n

Mit der \u201easphaltgold fittingroom\u201c App habt ihr letztes Jahr gut Welle gemacht. Was erwartet uns als n\u00e4chstes?
\n<\/strong>Ja \u2013 der fittingroom ist nachwievor einer unserer wichtigsten Projekte. Wir pflegen kontinuierlich die Datenbank und werden noch in diesem Jahr ein gr\u00f6\u00dferes Update raushauen. More to come\u2026 <\/em><\/p>\n

Welche Textil- oder Sneakerbrand hat zuletzt eure Aufmerksamkeit erregt?
\n<\/strong>Adidas gibt ordentlich Gas. Man hat den Eindruck, dass hier wieder mit mehr Selbstbewusstsein ans Werk gegangen wird und eigene Projekte und Innovationen wieder mehr in den Fokus ger\u00fcckt sind. Tubular und vor allem Boost bereichern die Sneakerwelt ungemein und \u00fcberzeugen mich mit einem zeitgem\u00e4\u00dfen und eigenst\u00e4ndigem Look. <\/em><\/p>\n

Auf welche Schuhe oder Styles freut ihr euch am meisten in den kommenden Wochen\/Monaten?
\n<\/strong>So sehr das klassische Black & White Thema gef\u00e4llt \u2013 es wird langsam wieder Zeit f\u00fcr etwas Farbe\u2026 und es muss nicht zwingend Triple-Red sein \ud83d\ude09
\nIch denke zum Sommer 2016 hin wird hier modisch ein bisschen was passieren.<\/em><\/p>\n

Mit \u201eLocal\u201c habt ihr eine eigene Inhouse-Brand gegr\u00fcndet. Was k\u00f6nnen wir von diesem Projekt noch so erwarten?
\n<\/strong>Hier sind wir aktuell dran und hoffen noch zu Weihnachten ein kleines feines Pack pr\u00e4sentieren zu k\u00f6nnen.<\/em><\/p>\n

Welchen Schuh w\u00fcrdet ihr sehr gerne mal selbst gestalten d\u00fcrfen?
\n<\/strong>Ein Gel-Saga w\u00e4re doch ganz nett \ud83d\ude09<\/em><\/p>\n

Vielen Dank!
\n<\/strong><\/p>\n

 <\/strong><\/p>\n

Tags<\/div>asphaltgold<\/a>retailer insight<\/a><\/div>","protected":false},"excerpt":{"rendered":"

In unserem ersten „Retailer Insight“ stellen wir euch den 2008 in Darmstadt gegr\u00fcndeten Store und Online-Shop asphaltgold vor. 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