{"id":21949,"date":"2018-10-18T13:09:44","date_gmt":"2018-10-18T11:09:44","guid":{"rendered":"https:\/\/blog.everysize.com\/?p=21949"},"modified":"2024-02-28T13:45:18","modified_gmt":"2024-02-28T12:45:18","slug":"nike-swoosh-interessante-fakten","status":"publish","type":"post","link":"https:\/\/www.everysize.com\/mag\/news\/nike-swoosh-interessante-fakten\/","title":{"rendered":"Das Nike Logo &#8211; Die wichtigsten Fakten \u00fcber den Swoosh"},"content":{"rendered":"<p>Der <strong>Nike Swoosh<\/strong> ist eines der bekanntesten Logos der Welt. Wir haben f\u00fcr Euch die interessantesten Fakten \u00fcber das Nike Logo zusammengetragen!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-logo-2019.jpg\" alt=\"Nike Swoosh Logo 2019\" class=\"wp-image-33912\" srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-logo-2019.jpg 2000w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-logo-2019-800x450.jpg 800w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-logo-2019-1160x653.jpg 1160w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-logo-2019-320x180.jpg 320w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-logo-2019-560x315.jpg 560w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-logo-2019-1920x1080.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\"><\/noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202000%201125%22%3E%3C%2Fsvg%3E\" alt=\"Nike Swoosh Logo 2019\" class=\"wp-image-33912 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202000%201125%22%3E%3C%2Fsvg%3E 2000w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" data-srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-logo-2019.jpg 2000w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-logo-2019-800x450.jpg 800w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-logo-2019-1160x653.jpg 1160w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-logo-2019-320x180.jpg 320w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-logo-2019-560x315.jpg 560w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-logo-2019-1920x1080.jpg 1920w\" data-src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-logo-2019.jpg\"><\/figure>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-der-nike-swoosh-35-fur-ein-logo\">Der Nike Swoosh &#8211; 35 $ f\u00fcr ein Logo<\/h2>\n\n\n\n<p>Das <strong>Nike Logo<\/strong> soll Bewegung und Schnelligkeit darstellen. Erfunden wurde es in den 70er Jahren von Grafik- und Design-Studentin <strong>Carolyn Davidson<\/strong>. Diese studierte an der Portland State University, wo Nike Mitgr\u00fcnder <strong>Phil Knight<\/strong> ebenfalls aktiv war. Knight beauftragte die junge Studentin und diese fertigte das Nike Logo in <strong>17 Stunden Arbeit f\u00fcr satte 35 US-Dollar<\/strong>. <\/p>\n\n\n\n<p>Inspiriert wurde sie dabei von der griechischen Siegesg\u00f6ttin Nike. Am 18. Juni 1971 wurde der Swoosh \u00fcbernommen und erschien ein gutes Jahr sp\u00e4ter auf den ersten <a href=\"https:\/\/www.everysize.com\/sneaker\/nike\/\"><strong>Nike Sneaker<\/strong><\/a>.<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><noscript><img decoding=\"async\" width=\"1080\" height=\"1057\" src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Nike-Logo-Designer-Carolyn-Davidson-35-Dollar-Swoosh.jpg\" alt=\"Nike-Logo-Designer-Carolyn-Davidson-35-Dollar-Swoosh\" class=\"wp-image-39094\" srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Nike-Logo-Designer-Carolyn-Davidson-35-Dollar-Swoosh.jpg 1080w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Nike-Logo-Designer-Carolyn-Davidson-35-Dollar-Swoosh-800x783.jpg 800w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Nike-Logo-Designer-Carolyn-Davidson-35-Dollar-Swoosh-450x440.jpg 450w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Nike-Logo-Designer-Carolyn-Davidson-35-Dollar-Swoosh-817x800.jpg 817w\" sizes=\"(max-width: 1080px) 100vw, 1080px\"><\/noscript><img decoding=\"async\" width=\"1080\" height=\"1057\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201080%201057%22%3E%3C%2Fsvg%3E\" alt=\"Nike-Logo-Designer-Carolyn-Davidson-35-Dollar-Swoosh\" class=\"wp-image-39094 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201080%201057%22%3E%3C%2Fsvg%3E 1080w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" data-srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Nike-Logo-Designer-Carolyn-Davidson-35-Dollar-Swoosh.jpg 1080w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Nike-Logo-Designer-Carolyn-Davidson-35-Dollar-Swoosh-800x783.jpg 800w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Nike-Logo-Designer-Carolyn-Davidson-35-Dollar-Swoosh-450x440.jpg 450w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Nike-Logo-Designer-Carolyn-Davidson-35-Dollar-Swoosh-817x800.jpg 817w\" data-src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Nike-Logo-Designer-Carolyn-Davidson-35-Dollar-Swoosh.jpg\"><\/figure>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center has-background\" style=\"background-color:#ffefb3;grid-template-columns:43% auto\"><figure class=\"wp-block-media-text__media\"><noscript><img decoding=\"async\" width=\"1160\" height=\"1160\" src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Carolyn-Davidson-nike-ring-1160x1160.jpg\" alt=\"Carolyn Davidson Nike Ring\" class=\"wp-image-45835 size-full\" srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Carolyn-Davidson-nike-ring-1160x1160.jpg 1160w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Carolyn-Davidson-nike-ring-800x800.jpg 800w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Carolyn-Davidson-nike-ring-1536x1536.jpg 1536w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Carolyn-Davidson-nike-ring-450x450.jpg 450w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Carolyn-Davidson-nike-ring-1360x1360.jpg 1360w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Carolyn-Davidson-nike-ring.jpg 1600w\" sizes=\"(max-width: 1160px) 100vw, 1160px\"><\/noscript><img decoding=\"async\" width=\"1160\" height=\"1160\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201160%201160%22%3E%3C%2Fsvg%3E\" alt=\"Carolyn Davidson Nike Ring\" class=\"wp-image-45835 size-full lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201160%201160%22%3E%3C%2Fsvg%3E 1160w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" data-srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Carolyn-Davidson-nike-ring-1160x1160.jpg 1160w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Carolyn-Davidson-nike-ring-800x800.jpg 800w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Carolyn-Davidson-nike-ring-1536x1536.jpg 1536w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Carolyn-Davidson-nike-ring-450x450.jpg 450w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Carolyn-Davidson-nike-ring-1360x1360.jpg 1360w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Carolyn-Davidson-nike-ring.jpg 1600w\" data-src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Carolyn-Davidson-nike-ring-1160x1160.jpg\"><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-center\"><br>Die 35 US-Dollar, die zur damaligen Zeit wohl ein fairer Kurs waren, waren Jahre sp\u00e4ter und mit dem riesigen Erfolg der Brand nat\u00fcrlich nicht mehr vergleichbar. Als sp\u00e4tes Dankesch\u00f6n bekam Davidson daher einen Gold-\/Diamant-Ring mit dem ikonischen Nike Logo sowie <strong>Aktienanteile im Wert von gut 1 Million US-Dollar<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Wie genial der Entwurf von Carolyn Davidson war, wird erst so richtig deutlich, wenn man sich Nike ohne sein weltbekanntes Logo vorzustellen versucht. Das ist n\u00e4mlich fast nicht m\u00f6glich. Der geschwungene <strong>Nike Haken<\/strong> \u2013 w\u00f6rtlich \u00fcbersetzt bedeutet Swoosh auf deutsch so viel wie <em>\u201eRauschen\u201c<\/em> oder <em>\u201eBrausen\u201c<\/em> \u2013 gibt auf geradezu minimalistische Weise genau das wider, was sich eine Sportswear-Brand als Image erhofft: Dynamik und somit das exakte Gegenteil von Stillstand. <\/p>\n\n\n\n<p>In Kombination mit den oftmals sehr erfolgreichen Werbekampagnen von Nike mit bekannten Spitzensportlern brennt sich dadurch \u00fcber die Jahre ein ganz bestimmtes Bild in das Unterbewusstsein der Verbraucher. Man k\u00f6nnte das Nike Logo somit auch als Erfolgssymbol entschl\u00fcsseln.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8222;I like it. I really do. I never get tired of looking at it.&#8220;<\/em><\/p>\n<cite>Carolyn Davidson<\/cite><\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"455\" src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-dnamag_01.jpeg\" alt=\"Carolyn Davidson\" class=\"wp-image-21953\" srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-dnamag_01.jpeg 602w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-dnamag_01-320x242.jpeg 320w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-dnamag_01-560x423.jpeg 560w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-dnamag_01-240x180.jpeg 240w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-dnamag_01-360x272.jpeg 360w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-dnamag_01-380x287.jpeg 380w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-dnamag_01-20x15.jpeg 20w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-dnamag_01-480x363.jpeg 480w\" sizes=\"(max-width: 602px) 100vw, 602px\"><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"455\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20602%20455%22%3E%3C%2Fsvg%3E\" alt=\"Carolyn Davidson\" class=\"wp-image-21953 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20602%20455%22%3E%3C%2Fsvg%3E 602w\" sizes=\"(max-width: 602px) 100vw, 602px\" data-srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-dnamag_01.jpeg 602w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-dnamag_01-320x242.jpeg 320w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-dnamag_01-560x423.jpeg 560w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-dnamag_01-240x180.jpeg 240w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-dnamag_01-360x272.jpeg 360w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-dnamag_01-380x287.jpeg 380w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-dnamag_01-20x15.jpeg 20w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-dnamag_01-480x363.jpeg 480w\" data-src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-dnamag_01.jpeg\"><\/figure>\n<\/div>\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\">\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"431\" height=\"371\" src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Blue_Ribbon_Sports_.png\" alt=\"Blue Ribbon Sports Logo\" class=\"wp-image-32455\" srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Blue_Ribbon_Sports_.png 431w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Blue_Ribbon_Sports_-320x275.png 320w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Blue_Ribbon_Sports_-80x69.png 80w\" sizes=\"(max-width: 431px) 100vw, 431px\"><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"431\" height=\"371\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20431%20371%22%3E%3C%2Fsvg%3E\" alt=\"Blue Ribbon Sports Logo\" class=\"wp-image-32455 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20431%20371%22%3E%3C%2Fsvg%3E 431w\" sizes=\"(max-width: 431px) 100vw, 431px\" data-srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Blue_Ribbon_Sports_.png 431w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Blue_Ribbon_Sports_-320x275.png 320w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Blue_Ribbon_Sports_-80x69.png 80w\" data-src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/Blue_Ribbon_Sports_.png\"><\/figure>\n<\/div>\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tats\u00e4chlich l\u00e4sst sich die Geschichte von Nike bis in das Jahr 1964 zur\u00fcckverfolgen. Damals gr\u00fcndeten Bill Bowerman und Phil Knight die Firma <strong>Blue Ribbon Sports<\/strong>, deren Logo mit der Umbenennung in Nike 1972 durch den Swoosh abgel\u00f6st wurde. Inzwischen werden die geschwungenen Initialen \u201eBRS\u201c vor allem f\u00fcr Vintage-Modelle und besondere Heritage-Kollektionen genutzt.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-der-swoosh-auf-probe\">Der Swoosh &#8211; Auf Probe<\/h2>\n\n\n\n<p>Auch gro\u00dfe Gesch\u00e4ftsm\u00e4nner k\u00f6nnen sich t\u00e4uschen. So war <em>&#8222;Shoe Dog&#8220;<\/em> und Nike Mitgr\u00fcnder <strong>Phil Knight<\/strong> zuerst gar kein gro\u00dfer Fan des Swoosh-Logos. <\/p>\n\n\n\n<p>Allerdings brauchte seine in den Kinderschuhen steckende und soeben erst umbenannte Firma dringend ein Logo um sich auf dem Markt zu positionieren. Also belie\u00df einer der heute reichsten M\u00e4nner der Welt es bei dem Entwurf und gab gr\u00fcnes Licht. Eine kluge Entscheidung!<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8222;I don\u2019t like it, but I&#8217;ll eventually end up liking it.&#8220;<\/em><\/p>\n<cite>Nike Mitgr\u00fcnder Phil Knight<\/cite><\/blockquote>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"421\" src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-movieweb_01.jpg\" alt=\"Phil Knight\" class=\"wp-image-21951\" srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-movieweb_01.jpg 798w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-movieweb_01-320x169.jpg 320w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-movieweb_01-560x295.jpg 560w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-movieweb_01-240x127.jpg 240w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-movieweb_01-360x190.jpg 360w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-movieweb_01-380x200.jpg 380w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-movieweb_01-680x359.jpg 680w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-movieweb_01-20x11.jpg 20w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-movieweb_01-640x338.jpg 640w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-movieweb_01-480x253.jpg 480w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-movieweb_01-720x380.jpg 720w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-movieweb_01-760x401.jpg 760w\" sizes=\"(max-width: 798px) 100vw, 798px\"><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"421\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20798%20421%22%3E%3C%2Fsvg%3E\" alt=\"Phil Knight\" class=\"wp-image-21951 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20798%20421%22%3E%3C%2Fsvg%3E 798w\" sizes=\"(max-width: 798px) 100vw, 798px\" data-srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-movieweb_01.jpg 798w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-movieweb_01-320x169.jpg 320w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-movieweb_01-560x295.jpg 560w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-movieweb_01-240x127.jpg 240w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-movieweb_01-360x190.jpg 360w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-movieweb_01-380x200.jpg 380w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-movieweb_01-680x359.jpg 680w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-movieweb_01-20x11.jpg 20w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-movieweb_01-640x338.jpg 640w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-movieweb_01-480x253.jpg 480w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-movieweb_01-720x380.jpg 720w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-movieweb_01-760x401.jpg 760w\" data-src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-movieweb_01.jpg\"><figcaption class=\"wp-element-caption\">Nike Gr\u00fcnder Phil Knight<\/figcaption><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-just-do-it\">JUST DO IT<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"628\" height=\"314\" src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-just-do-it.jpeg\" alt=\"nike-just-do-it\" class=\"wp-image-32457\" srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-just-do-it.jpeg 628w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-just-do-it-320x160.jpeg 320w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-just-do-it-560x280.jpeg 560w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-just-do-it-80x40.jpeg 80w\" sizes=\"(max-width: 628px) 100vw, 628px\"><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"628\" height=\"314\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20628%20314%22%3E%3C%2Fsvg%3E\" alt=\"nike-just-do-it\" class=\"wp-image-32457 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20628%20314%22%3E%3C%2Fsvg%3E 628w\" sizes=\"(max-width: 628px) 100vw, 628px\" data-srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-just-do-it.jpeg 628w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-just-do-it-320x160.jpeg 320w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-just-do-it-560x280.jpeg 560w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-just-do-it-80x40.jpeg 80w\" data-src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-just-do-it.jpeg\"><\/figure>\n<\/div>\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Seit Ende der 1980er Jahre wirbt Nike mit dem Slogan <em><strong>\u201eJust Do It\u201c<\/strong><\/em>. Dieser wurde ebenso wie der Swoosh zu einem gewaltigen Erfolg f\u00fcr die Brand. Und auch hier war Phil Knight zu Beginn wenig \u00fcberzeugt von der Power dieser kleinen drei Worte. <\/p>\n\n\n\n<p>Gl\u00fccklicherweise setzte sich Werbetexter <strong>Dan Wieden<\/strong> durch, der sich seinerzeit den Slogan f\u00fcr Nike ausdachte. Wie er sp\u00e4ter erz\u00e4hlte, sei ihm die Idee dazu gekommen, als er von einem verurteilten M\u00f6rder h\u00f6rte, dessen angeblich letzte Worte \u201eLet\u2019s do this\u201c waren. Daraus wurde dann das bekannte \u201eJust Do It\u201c, das seitdem oft in Verbindung mit dem Nike-Logo in Werbespots, auf Billboards und sogar auf vielen Produkten auftaucht. <\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nike-air\">Nike &#8222;Air&#8220; ?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"560\" src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-evolution-of-visible-air-01.jpg\" alt=\"nike-evolution-of-visible-air-01\" class=\"wp-image-32459\" srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-evolution-of-visible-air-01.jpg 1000w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-evolution-of-visible-air-01-800x448.jpg 800w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-evolution-of-visible-air-01-320x179.jpg 320w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-evolution-of-visible-air-01-560x314.jpg 560w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-evolution-of-visible-air-01-80x45.jpg 80w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"560\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201000%20560%22%3E%3C%2Fsvg%3E\" alt=\"nike-evolution-of-visible-air-01\" class=\"wp-image-32459 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201000%20560%22%3E%3C%2Fsvg%3E 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-evolution-of-visible-air-01.jpg 1000w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-evolution-of-visible-air-01-800x448.jpg 800w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-evolution-of-visible-air-01-320x179.jpg 320w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-evolution-of-visible-air-01-560x314.jpg 560w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-evolution-of-visible-air-01-80x45.jpg 80w\" data-src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-evolution-of-visible-air-01.jpg\"><\/figure>\n<\/div>\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nikes-Geschichte w\u00e4re ohne die Erfindung von <strong>\u201eNike Air\u201c<\/strong> vermutlich anders verlaufen. Die Genialit\u00e4t von Carolyn Davidson Logodesign fand mit der Entwicklung der Air-Technologie durch den Raumfahrtingenieur M. Frank Rudy zu einem perfekten Match. Dabei hatte Rudy die mit einem sogenannten <em><strong>&#8222;Inertgas&#8220;<\/strong><\/em> gef\u00fcllte Sohle bereits Anfang der 1960er Jahre entwickelt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1956\" height=\"1397\" src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-air-logojpg.jpg\" alt=\"Nike Air Logo\" class=\"wp-image-32465\" srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-air-logojpg.jpg 1956w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-air-logojpg-800x571.jpg 800w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-air-logojpg-1160x828.jpg 1160w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-air-logojpg-320x229.jpg 320w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-air-logojpg-560x400.jpg 560w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-air-logojpg-1920x1371.jpg 1920w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-air-logojpg-80x57.jpg 80w\" sizes=\"(max-width: 1956px) 100vw, 1956px\"><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1956\" height=\"1397\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201956%201397%22%3E%3C%2Fsvg%3E\" alt=\"Nike Air Logo\" class=\"wp-image-32465 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201956%201397%22%3E%3C%2Fsvg%3E 1956w\" sizes=\"(max-width: 1956px) 100vw, 1956px\" data-srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-air-logojpg.jpg 1956w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-air-logojpg-800x571.jpg 800w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-air-logojpg-1160x828.jpg 1160w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-air-logojpg-320x229.jpg 320w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-air-logojpg-560x400.jpg 560w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-air-logojpg-1920x1371.jpg 1920w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-air-logojpg-80x57.jpg 80w\" data-src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-air-logojpg.jpg\"><\/figure>\n\n\n\n<p>Sp\u00e4ter lie\u00df sich Nike Rudys Erfindung unter ihrer bis heute bekannten Bezeichnung \u201eAir\u201c sch\u00fctzen. Wenn man wei\u00df, dass Rudy seine Idee zuvor auch einer Reihe anderer Schuhhersteller pr\u00e4sentierte, die das Konzept jedoch alle ablehnten, dann erscheint der Siegeszug von \u201eNike Air\u201c pl\u00f6tzlich in einem etwas anderen Licht. <\/p>\n\n\n\n<p>Manchmal entscheidet eben der Zufall \u00fcber Erfolg und Misserfolg. Auch wenn die von Rudy entwickelte Air Unit schon im Tailwind zum Einsatz kam, so wurde sie doch erst mit dem von <strong><a href=\"https:\/\/www.everysize.com\/mag\/sneaker-lexikon\/tinker-hatfield\/\">Tinker Hatfield<\/a><\/strong> designten <strong><a href=\"https:\/\/www.everysize.com\/schuhe\/nike\/nike-air-max-1\/\">Air Max 1<\/a><\/strong> f\u00fcr jeden pl\u00f6tzlich sichtbar.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\">\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8222;<em>Ink my whole body I don&#8217;t give a motherf*ck<\/em>&#8222;<\/p>\n<\/blockquote>\n\n\n\n<p>Der Swoosh ist nat\u00fcrlich eng mit Nike verbunden, f\u00fcr viele aber gleichzeitig auch Zeichen der griechischen Siegesg\u00f6ttin Nike, von der die ehemals als Blue Ribbon Sports bekannte Brand ihren Namen entlehnte. Laut Wikipedia geh\u00f6rte der Swoosh einige Zeit lang in den USA zu den meist t\u00e4towierten Motiven. Siehe auch unseren Beitrag \u00fcber <strong><a href=\"https:\/\/www.everysize.com\/mag\/guides\/sneaker-tattoos-ideen-inspiration\/\">Sneaker Tattoos<\/a><\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"430\" src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-sneakerfreaker_01.jpg\" alt=\"Nike Swoosh Tattoo\" class=\"wp-image-21952\" srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-sneakerfreaker_01.jpg 646w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-sneakerfreaker_01-320x213.jpg 320w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-sneakerfreaker_01-560x373.jpg 560w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-sneakerfreaker_01-240x160.jpg 240w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-sneakerfreaker_01-360x240.jpg 360w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-sneakerfreaker_01-380x253.jpg 380w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-sneakerfreaker_01-20x13.jpg 20w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-sneakerfreaker_01-640x426.jpg 640w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-sneakerfreaker_01-480x320.jpg 480w\" sizes=\"(max-width: 646px) 100vw, 646px\"><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"430\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20646%20430%22%3E%3C%2Fsvg%3E\" alt=\"Nike Swoosh Tattoo\" class=\"wp-image-21952 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20646%20430%22%3E%3C%2Fsvg%3E 646w\" sizes=\"(max-width: 646px) 100vw, 646px\" data-srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-sneakerfreaker_01.jpg 646w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-sneakerfreaker_01-320x213.jpg 320w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-sneakerfreaker_01-560x373.jpg 560w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-sneakerfreaker_01-240x160.jpg 240w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-sneakerfreaker_01-360x240.jpg 360w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-sneakerfreaker_01-380x253.jpg 380w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-sneakerfreaker_01-20x13.jpg 20w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-sneakerfreaker_01-640x426.jpg 640w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-sneakerfreaker_01-480x320.jpg 480w\" data-src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-sneakerfreaker_01.jpg\"><figcaption class=\"wp-element-caption\">Nike Swoosh Tattoo<\/figcaption><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\">\n\n\n\n<p>Als der Nike Air Jordan 2 im Jahre 1986 auf der Bildfl\u00e4che wie an den F\u00fc\u00dfen von <strong><a href=\"https:\/\/www.everysize.com\/mag\/news\/michael-jordan-jumpman-brand-fun-facts\/\">Michael Jordan<\/a><\/strong> erschien, trug er nicht das ikonische Nike Logo auf der Seite. <\/p>\n\n\n\n<p>Das erste Mal, dass die Brand darauf verzichtete. Was aus Marketing technischer Sicht ein riesiger Fehler zu sein schien, entpuppte sich sp\u00e4ter als spannender Wendepunkt und gleichzeitige Freigabe seitens Nike, Jordan in absehbarer Zeit zu einer eigenen Brand innerhalb des Unternehmens heran zu ziehen.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"474\" src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/jordan-brand_01.jpg\" alt=\"Michael Jordan Jumpman\" class=\"wp-image-20328\" srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/jordan-brand_01.jpg 474w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/jordan-brand_01-320x320.jpg 320w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/jordan-brand_01-240x240.jpg 240w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/jordan-brand_01-360x360.jpg 360w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/jordan-brand_01-380x380.jpg 380w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/jordan-brand_01-20x20.jpg 20w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/jordan-brand_01-90x90.jpg 90w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/jordan-brand_01-180x180.jpg 180w\" sizes=\"(max-width: 474px) 100vw, 474px\"><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"474\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20474%20474%22%3E%3C%2Fsvg%3E\" alt=\"Michael Jordan Jumpman\" class=\"wp-image-20328 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20474%20474%22%3E%3C%2Fsvg%3E 474w\" sizes=\"(max-width: 474px) 100vw, 474px\" data-srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/jordan-brand_01.jpg 474w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/jordan-brand_01-320x320.jpg 320w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/jordan-brand_01-240x240.jpg 240w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/jordan-brand_01-360x360.jpg 360w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/jordan-brand_01-380x380.jpg 380w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/jordan-brand_01-20x20.jpg 20w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/jordan-brand_01-90x90.jpg 90w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/jordan-brand_01-180x180.jpg 180w\" data-src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/jordan-brand_01.jpg\"><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-der-song-fur-den-nike-swoosh\">Der Song f\u00fcr den Nike-Swoosh<\/h2>\n\n\n\n<p>Der Memphis <strong>MC BlocBoy JB<\/strong>, der zuletzt mit seinem Song <em>&#8222;Look Alive&#8220;<\/em> mit Drizzy Drake ein wenig Hype genie\u00dfen konnte, tat sich Anfang 2018 mit dem aus Compton stammenden Rapper <strong>YG<\/strong> zusammen und gemeinsam nahm man den Song <em><strong>&#8222;<\/strong>Nike Swoosh&#8220;<\/em> auf. Das Design des Logos wird innerhalb ihres Songs zwar etwas zweckentfremdet, aber was halt so Kunst ist, ne? <strong><em>&#8222;Baby let&#8217;s do it like Nike Swoosh!&#8220;<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n\t\t<div class=\"embed-privacy-container is-disabled embed-youtube\" data-embed-id=\"oembed_fbe917c7e230ff65cc5bdc073cf1a150\" data-embed-provider=\"youtube\" style=\"aspect-ratio: 885\/498;\">\t\t\t\t\t\t<button type=\"button\" class=\"embed-privacy-enable screen-reader-text\">\u201eBlocBoy JB &#8211; Nike Swoosh (Audio) (feat. YG)\u201c von YouTube anzeigen<\/button>\t\t\t\t\t\t<div class=\"embed-privacy-overlay\">\t\t\t\t<div class=\"embed-privacy-inner\">\t\t\t\t\t<div class=\"embed-privacy-logo\" style=\"background-image: url(https:\/\/www.everysize.com\/mag\/wp-content\/plugins\/everysize-modifications\/embed-youtube.png?ver=1.12.3);\"><\/div>\t\t<p>\t\tAn dieser Stelle befindet sich externer Inhalt von YouTube. Du kannst ihn dir mit einem Klick anzeigen lassen. Du bist damit einverstanden, dass personenenbezogene Daten and Drittplattformen \u00fcbermittelt werden. Mehr Informationen findest du in unseren <a class=\"everysize-embed-privacy-link\" href=\"https:\/\/www.everysize.com\/mag\/datenschutzerklaerung\/\" target=\"_blank\" rel=\"noopener noreferrer\">Datenschutzbestimmungen<\/a>.\t\t<\/p>\t\t<p class=\"embed-privacy-input-wrapper\">\t\t\t<input id=\"embed-privacy-store-youtube-fbe917c7e230ff65cc5bdc073cf1a150\" type=\"checkbox\" value=\"1\" class=\"embed-privacy-input\" data-embed-provider=\"youtube\">\t\t\t<label for=\"embed-privacy-store-youtube-fbe917c7e230ff65cc5bdc073cf1a150\" class=\"embed-privacy-label\" data-embed-provider=\"youtube\">\t\t\t\tYouTube-Inhalte immer anzeigen\t\t\t<\/label>\t\t<\/p>\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t<div class=\"embed-privacy-footer\"><span class=\"embed-privacy-url\"><a href=\"https:\/\/youtu.be\/G5fPzzWOFgQ\">\u201eBlocBoy JB &#8211; Nike Swoosh (Audio) (feat. YG)\u201c direkt \u00f6ffnen<\/a><\/span><\/div>\t\t\t<\/div>\t\t\t\t\t\t<div class=\"embed-privacy-content\">\t\t\t\t<script>var _oembed_fbe917c7e230ff65cc5bdc073cf1a150 = '{\\\"embed\\\":\\\"&lt;iframe title=&quot;BlocBoy JB - Nike Swoosh (Audio) (feat. YG)&quot; width=&quot;885&quot; height=&quot;498&quot; src=&quot;https:\\\\\/\\\\\/www.youtube-nocookie.com\\\\\/embed\\\\\/G5fPzzWOFgQ?feature=oembed&quot; frameborder=&quot;0&quot; allow=&quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share&quot; allowfullscreen&gt;&lt;\\\\\/iframe&gt;\\\"}';<\/script>\t\t\t<\/div>\t\t<\/div>\t\t\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\">\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"206\" src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/sup-logo-nike-sb.png\" alt=\"Nike SB Logo\" class=\"wp-image-32462\" srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/sup-logo-nike-sb.png 300w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/sup-logo-nike-sb-80x55.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\"><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"206\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20300%20206%22%3E%3C%2Fsvg%3E\" alt=\"Nike SB Logo\" class=\"wp-image-32462 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20300%20206%22%3E%3C%2Fsvg%3E 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-srcset=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/sup-logo-nike-sb.png 300w, https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/sup-logo-nike-sb-80x55.png 80w\" data-src=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/sup-logo-nike-sb.png\"><\/figure>\n<\/div>\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Seit dem Jahr 2002 existiert das bekannte Nike Air-Logo erg\u00e4nzt um die beiden Buchstaben \u201eSB\u201c. Dahinter steckt <strong>Nike Skateboarding<\/strong>, eine zu der damaligen Zeit neuen Linie aus Schuhen und Apparel f\u00fcr Skateboarder. <\/p>\n\n\n\n<p>Die Idee zu Nike SB kam den Verantwortlichen vermutlich nicht ganz freiwillig. Im Gegensatz zu den vielen klassischen Skateboarding-Brands wurde Nike damals von vielen Skate-Shops nicht als authentische Skater-Marke angesehen. Durch das Nike SB-Branding und neue Modelle wie den ebenfalls 2002 vorgestellten Nike SB Dunk Low wollte man gegen dieses Image angehen. <\/p>\n\n\n\n<p>Heute ist Nike SB auch dank der unter Vertrag genommenen Skateboarder wie <a href=\"https:\/\/www.everysize.com\/schuhe\/nike\/nike-janoski\/\"><strong>Stefan Janoski<\/strong><\/a>, <strong>Eric Koston<\/strong> und <strong>Paul Rodriguez<\/strong> in der Szene fest etabliert.<\/p>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n\t\t<div class=\"embed-privacy-container is-disabled embed-youtube\" data-embed-id=\"oembed_85308dd54c1f7d0787eb537301c9db35\" data-embed-provider=\"youtube\" style=\"aspect-ratio: 885\/498;\">\t\t\t\t\t\t<button type=\"button\" class=\"embed-privacy-enable screen-reader-text\">\u201e7 Facts Every TRUE Nike Fan Should Know | WTH\u201c von YouTube anzeigen<\/button>\t\t\t\t\t\t<div class=\"embed-privacy-overlay\">\t\t\t\t<div class=\"embed-privacy-inner\">\t\t\t\t\t<div class=\"embed-privacy-logo\" style=\"background-image: url(https:\/\/www.everysize.com\/mag\/wp-content\/plugins\/everysize-modifications\/embed-youtube.png?ver=1.12.3);\"><\/div>\t\t<p>\t\tAn dieser Stelle befindet sich externer Inhalt von YouTube. Du kannst ihn dir mit einem Klick anzeigen lassen. Du bist damit einverstanden, dass personenenbezogene Daten and Drittplattformen \u00fcbermittelt werden. Mehr Informationen findest du in unseren <a class=\"everysize-embed-privacy-link\" href=\"https:\/\/www.everysize.com\/mag\/datenschutzerklaerung\/\" target=\"_blank\" rel=\"noopener noreferrer\">Datenschutzbestimmungen<\/a>.\t\t<\/p>\t\t<p class=\"embed-privacy-input-wrapper\">\t\t\t<input id=\"embed-privacy-store-youtube-85308dd54c1f7d0787eb537301c9db35\" type=\"checkbox\" value=\"1\" class=\"embed-privacy-input\" data-embed-provider=\"youtube\">\t\t\t<label for=\"embed-privacy-store-youtube-85308dd54c1f7d0787eb537301c9db35\" class=\"embed-privacy-label\" data-embed-provider=\"youtube\">\t\t\t\tYouTube-Inhalte immer anzeigen\t\t\t<\/label>\t\t<\/p>\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t<div class=\"embed-privacy-footer\"><span class=\"embed-privacy-url\"><a href=\"https:\/\/www.youtube.com\/watch?v=oVfztnVrlRA&#038;feature=youtu.be\">\u201e7 Facts Every TRUE Nike Fan Should Know | WTH\u201c direkt \u00f6ffnen<\/a><\/span><\/div>\t\t\t<\/div>\t\t\t\t\t\t<div class=\"embed-privacy-content\">\t\t\t\t<script>var _oembed_85308dd54c1f7d0787eb537301c9db35 = '{\\\"embed\\\":\\\"&lt;iframe title=&quot;7 Facts Every TRUE Nike Fan Should Know | WTH&quot; width=&quot;885&quot; height=&quot;498&quot; src=&quot;https:\\\\\/\\\\\/www.youtube-nocookie.com\\\\\/embed\\\\\/oVfztnVrlRA?feature=oembed&quot; frameborder=&quot;0&quot; allow=&quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share&quot; allowfullscreen&gt;&lt;\\\\\/iframe&gt;\\\"}';<\/script>\t\t\t<\/div>\t\t<\/div>\t\t\n<\/div><\/figure>\n\n\n\n<p class=\"has-small-font-size\"><em>photos: dnmag \/ Jordan Brand \/ Sean Wotherspoon<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-angesagte-nike-sneaker-entdecken\">Angesagte Nike Sneaker entdecken:<\/h3>\n\n\n<ul class=\"wp-block-everysize-products-list product-list\" data-request-params=\"sort=popular&amp;q=nike&amp;model=&amp;limit=30&amp;gender=[1,2]\" data-use-size-cookie=\"0\" data-show-more-products-link=\"1\" data-search-query=\"nike\"><\/ul>\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faq\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1709123713617\"><strong class=\"schema-faq-question\">Wer hat das Nike Logo designt?<\/strong> <p class=\"schema-faq-answer\"><strong>1971<\/strong> entwarf <strong>Carolyn Davidson<\/strong> das Nike Logo.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1709123727772\"><strong class=\"schema-faq-question\"><br><strong>Wie heisst der Nike Haken?<br><\/strong><\/strong> <p class=\"schema-faq-answer\">Das Nike Logo, der Nike haken, wird auch <strong>Swoosh<\/strong> genannt.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1709123738850\"><strong class=\"schema-faq-question\"><br>Wer ist die G\u00f6ttin Nike?<\/strong> <p class=\"schema-faq-answer\">Die <strong>G\u00f6ttin Nike<\/strong> war eine wichtige Figur in der griechischen Mythologie. Sie war die G\u00f6ttin des Sieges, der Geschwindigkeit und der St\u00e4rke und wurde oft als gefl\u00fcgelte Siegesg\u00f6ttin dargestellt. Ihr Name, Nike, kommt aus dem griechischen Wort &#8222;\u03bd\u03af\u03ba\u03b7&#8220; (nik\u0113), was so \u201eviel wie Sieg&#8220; bedeutet.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1709123841485\"><strong class=\"schema-faq-question\"><br>Was hat die Firma Nike mit der G\u00f6ttin Nike zu tun?<\/strong> <p class=\"schema-faq-answer\">Die Verbindung zwischen der <strong>Firma Nike<\/strong> und der <strong>G\u00f6ttin Nike<\/strong> besteht darin, dass die Gr\u00fcnder Nike&#8217;s, <strong>Phil Knight<\/strong> und <strong>Bill Bowerman<\/strong>, sich von der griechischen Mythologie inspirieren lie\u00dfen, als sie den Namen f\u00fcr ihre Firma ausw\u00e4hlten. Als sie die Firma gr\u00fcndeten, nannten sie sie Nike, nach der griechischen G\u00f6ttin des Sieges. Mit diesem Namen sollte die Idee des Erfolgs und der \u00dcberlegenheit, der Firma vermittelt werden.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1709124135526\"><strong class=\"schema-faq-question\"><br>Wann wurde Nike gegr\u00fcndet?<\/strong> <p class=\"schema-faq-answer\">Nike wurde im <strong>1964<\/strong> gegr\u00fcndet. Es wurde von Bill Bowerman und Phil Knight unter dem Namen <strong>&#8222;Blue Ribbon Sports&#8220;<\/strong> ins Leben gerufen und sp\u00e4ter <strong>1971<\/strong> in &#8222;Nike, Inc.&#8220; umbenannt.<\/p> <\/div> <\/div>\n<div class=\"tags\"><div class=\"tags__title\">Tags<\/div><a href=\"https:\/\/www.everysize.com\/mag\/tag\/air-jordan\/\" rel=\"tag\">Air Jordan<\/a><a href=\"https:\/\/www.everysize.com\/mag\/tag\/michael-jordan\/\" rel=\"tag\">Michael Jordan<\/a><a href=\"https:\/\/www.everysize.com\/mag\/tag\/nike\/\" rel=\"tag\">nike<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Der Nike Swoosh ist eines der bekanntesten Logos der Welt. Wir haben f\u00fcr Euch die interessantesten Fakten \u00fcber das Nike Logo zusammengetragen! Der Nike Swoosh\u2026<\/p>\n","protected":false},"author":4,"featured_media":32464,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"everysize_hide_nav":false,"footnotes":""},"categories":[8063],"tags":[122,198,22],"class_list":["post-21949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-air-jordan","tag-michael-jordan","tag-nike"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Das Nike Logo - Die wichtigsten Fakten \u00fcber den Swoosh | everysize<\/title>\n<meta name=\"description\" content=\"Der Nike Swoosh z\u00e4hlt zu den bekanntesten Logos der Welt. Lest hier warum er nur 35$ gekostet hat und was Michael Jordan damit zu tun hat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.everysize.com\/mag\/news\/nike-swoosh-interessante-fakten\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Das Nike Logo - Die wichtigsten Fakten \u00fcber den Swoosh | everysize Blog\" \/>\n<meta property=\"og:description\" content=\"Der Nike Swoosh ist eines der bekanntesten Logos der Welt. Lest hier warum es nur 35 US-Dollar gekostet hat!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.everysize.com\/mag\/news\/nike-swoosh-interessante-fakten\/\" \/>\n<meta property=\"og:site_name\" content=\"everysize Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/everysizecom\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-18T11:09:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-28T12:45:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.everysize.com\/mag\/wp-content\/uploads\/nike-swoosh-social-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"785\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amadeus Th\u00fcner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Das Nike Logo - Die wichtigsten Fakten \u00fcber den Swoosh | everysize Blog\" \/>\n<meta name=\"twitter:description\" content=\"Der Nike Swoosh ist eines der bekanntesten Logos der Welt. 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